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The Clipper is a direct mail shopper mailed twice a month to over 48,008 homes and businesses from Bass Lake Road to Pollock Pines. As a reader, you will find The Clipper to be helpful in making shopping decisions and finding information about local businesses. We are dedicated to keeping business local and keeping our tax dollars where we live. The Clipper is El Dorado County's leading method of advertising and has been bringing buyers and sellers together since 1989. Our advertisers enjoy fast, effective results.